Monday, 17 May 21
How a finance start-up started a new Reel trend that reached 10.9 M people!
Wednesday, 21 Apr 21
How Flipkart Launched new lines of Smart TVs with Nokia and Motorola for their Big Billion Day Festival
Tuesday, 20 Apr 21
How this brand managed to work with 300+ micro influencers in less than a month!
Tuesday, 06 Apr 21
How the brand leveraged Instagram Stories to run a successful lead-gen campaign with the right mix of incentive and intriguing content.
Friday, 26 Mar 21
A deep dive into how the skincare brand is using a long-term influencer strategy to hack growth and conversions and what is working for them!
Monday, 15 Mar 21
How a unique women's health brand is making influencers talk about women's health and taboo topics
Tuesday, 05 Jan 21
Kiddopia, a learning app loved by kids, parents, and recommended by teachers in the U.S., made an entry in the Indian market in October 2020. Taking the advantage of the work from home situation and schools being closed, it quickly launched its digital-first awareness campaign integrating performance, social, content, and influencer marketing to reach its new customer base - parents and teachers.
Tuesday, 22 Dec 20
For years the brand Paragon was synonymous with only the white and blue iconic Indian bathroom slippers. With their new influencer marketing strategy, they are trying to change exactly that. Let’s find out how.
Wednesday, 25 Nov 20
Most D2C brands are not unaware of how effective influencer marketing is for generating brand awareness and even sales. Often most D2C brands partner with an agency to execute their influencer campaigns. Even then, they are often able to run only one campaign at a time. So, how did Bombay Shaving Company manage to run multiple parallel campaigns with multiple influencers, all at once, and that too by themselves? Let’s find out
Friday, 20 Nov 20
On this mental health day (10th October), we saw a lot of brands and health companies come forward to run many awareness campaigns about mental health. Future Generali, an insurance company, executed one of this year's most unique and impactful campaign of all. That too within just four days! Here is how they did it!
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